4 Tips for Building an Engaging Website

To grow your business, we all recognize that having a strong foundation is essential to thrive... The most basic form of this manifests itself in the classic website. Now, we can all assume that the concept of a website is simple; homepage, about us, contact us, and a shop/services tab. This may seem elementary in its makeup, but there is so much more to having a sound website to represent your brand.

A website is often the very first impression you can make to potential new customers. The smallest errors or issues can be a complete turnoff to consumers. Spelling errors, design inconsistency, lag, clunky formatting, the list can go on and on.

As marketers, it is crucial to have multiple tricks up our sleeves and understand what makes an effective and efficient website. That being said, we will take a deep dive to educate you on website essentials.

Let’s talk about structure...

Navigation

In the same manner that you want your home to flow nicely, you should create the same vision for your website. Most people enter a site at the home page, from there, consumers should be able to seamlessly navigate without any major confusion. Remember websites are the digital face of your business, and they should be as user-friendly as possible.

Flow

Make sure your site offers clear direction so visitors can seamlessly navigate your site... Think of it as a tree. The homepage represents the trunk, and the rest of the additional pages are the branches. You want traffic to flow to be precise so users are not frustrated because of a bad experience. Keep it simple to meet the expectations of your visitors.

Content

And let’s not forget the meat of any website! The content and its formatting are essential to a high converting site. There are multiple ways to format the information, from traditional text to visuals like graphs, charts, and video content. Be careful though! When creating site content it is extremely important to strike a balance between informational and being too wordy. All content should be simple and digestible. The key here is less is more!

Categories

Proper organization is equivalent to carving the path that your users will follow. While there are many different ways to organize website content, it’s important to cater the formation of the site to your particular business. Find out what works for you, test it, and then make any necessary adjustments.

These tips on structure are a good start, but this is only the beginning!

If you have questions or need help with a website project, contact our team for a consultation.