Make Instagram Work For You!
Updated: Aug 20
Instagram has always been a hub for entertainment, information, and great photo ops. Whether you’re a business owner or a large company trying to reach new consumers, Instagram is an open sea of marketing opportunities. You cannot scroll through the popular social media platform without something grabbing your attention.
As we all struggle to social distance and cope with the effects of COVID-19, people have taken to social media as an outlet to pass time, and a tool to stay up to date on the local and national news. Though the circumstances are less than ideal, this is a huge opportunity for companies and marketers.
Here are 4 tactics to help improve your Instagram engagement:
Stories on IG have become a trendy way of quickly spreading information. This is a great way to share quick updates without changing your feed’s aesthetic. Also, save your stories to your highlights so that people can come to your page and view your past stories.
Utilize Story Features
Instagram stories contain even more information and marketing opportunities. Brands use stories to distribute discount codes, give sale information, or even give quick tutorials. It’s also a great way to engage with your followers by using polls, questions, and quizzes.
Going live on IG is another way to speak directly to your audience, host tutorials, model clothes, give live updates, or hold virtual conferences. This is an amazing venue to engage and interact with your followers. Host a takeover with other brands and expand your audience using cross promotional techniques.
Get creative by asking your customers to send in photos of themselves using your products, partner with a brand ambassador, do giveaways, and most importantly, BE REAL. Use a variety of tools on Instagram to relate and build relationships with your audience.
“Social media is here. It’s not going away; not a passing fad. Be where you are: in social media.” - Lori Ruff
For more information on how we can help you navigate your marketing strategy contact us at TeamRMC@rebirth.marketing.