If Content Is King, then Video Is Queen
Updated: May 14, 2018
Video is in demand and here to stay. As Facebook, Instagram, Twitter and other popular social media networks continue to update their platforms, it is essential to stay plugged-in to the latest and greatest trend developments in the social media space. Let's face it, there's nothing more impactful on social media than good video content.
Video provides higher engagement and a massive 80% of users recall video ads they've viewed in the past 30 days…. video is truly King! It looks like social video engagement stats are set to go
through the ceiling in 2018, so video should play a central role in your marketing strategy.
TIPS TO MAKE A ROCKSTAR VIDEO
Here are 4 quick tips to incorporate video into your marketing strategy:
1. Be intentional. Plan out your content and know what you want to say.
2. Hook 'em early! Make it sexy up front so people will keep watching.
3. Keep it short and sweet. Depending upon what platform you're on, people don't want to watch long, drawn out videos. Know your following!
4. Promote it! Let viewers know what to expect prior and then you'll have an audience.
To wrap up, it you aren't already, it's time to add video content to increase your brand awareness!